MARKETING AND PROMOTION

MARKETING AND PROMOTION
When a company starts to sell goods in a new market, they often do some market research or a preliminary study to see if the project is feasible. They research ( investigate ) the market potential or do a feasibility study to see if they will make money by selling in the new market ( i.e to see if product/ project is viable).
One way to assess the market potential is to take a stand at a trade fair where companies can exhibit samples of their product and see what response they get from prospective costumers the trade fair is an exhibition of goods and a company exhibits a sample of its product at its stand. This is also a form of publicity ( or advertising ) and the company representative will probably hand out publicity brochures to advertise ( or promote ) the product further. Often journalist ( the press conference if they want to promote a particular model or range. ( Each different type of car, bike etc. is model. All the different models made by a company’s catalogue. The catalogue is a booklet or brochure).
Another way of promotion ( or publicizing ) a new product is to place advertisements in magazine or newspapers. Advertisements are also called advert or ads for short. A plant to do a lot of a advertising of one product is called a campaign. Starting an advertising campaign on a new product is known as launching the product.
The aim of publicity promotion is to interest customers ( or buyers, or client ) in the product initially customers might make enquiries about the product. When they decide to buy, they place an order. At a trade fair companies are trying to win (obtain ) as many orders as possible. However before a clients placer an order he wants to know many things : how long delivery takes whether the company can supply replacement and spare part, what the after components. If one of the components breaks the complicated, skilled workers might be needed to fit spare parts or to service or maintain the machinery any maintenance or servicing the company does after it has sold the product is called after sales service.